Since its debut in 2012, the app’s success has led to many wannabe entrepreneurs’ relentless efforts to make an even more popular online dating app development. Naturally, this is not a surprise, since who wouldn’t want fifty million users spending more than an hour using the application (on average) every day?
Before Tinder, dating someone you’d met on the internet was a bit spooky and erratic. Nowadays, finding your true love using dating apps is socially acceptable. With the popularity of dating apps increasing, the market appears to be filled with dating apps of every kind.
Still, most of these are nothing more than Tinder-like apps without distinct selling points and genuine features. Interactive mobile app to encourage online dating to Hire Online Dating Mobile app Developer
We’ve created six rules to help you ensure your dating app does not sink into obscurity. Let’s get started! For online dating app development, hire the best dating app developers from AT&T Solutions.
5 Tips for a Successful Online Dating App Development
1 – Know Your Target Group
Deciding on the intended group(s) of potential users is probably the most crucial decision you’ll have to make throughout the entire software development process. Be aware that choosing one or more targeted groups does not mean excluding those who don’t meet the requirements.
It’s about having enough data to develop your software specifically for the particular group (including options and the user interface). Additionally, this information will serve as your tool to create and deliver a compelling message to the users you may be targeting in promotional campaigns.
2 – Study Your Competitors
The market for dating apps is filled with applications, ranging from cheap ones to the most popular. Learn from both of these categories. Be aware of local and global competitors. Applications from both categories are competing with you regardless of their size. What is the reason that global apps achieve such a high level of popularity? Why are people so fond of them?
3 – Create Matching Algorithm similar to your top competitor
How will you connect your users?
It’s not about mathematics. Even OkCupid admitted that it isn’t sure the exact nature of what they’re doing. There’s no research behind their algorithm for matching.
Here’s an insight. By eHarmony information, shared interests and appearances are the top elements users consider in their search for a partner. 64% of online dating users said they were seeking a partner with whom it has something in common.
49% of those who responded said that they’re looking for an individual with attractive looks they like. If you’d like to utilize this knowledge within your program, you can create an easy yet informative questionnaire for users that collects the data needed. To make online dating even better, choose online dating app development today
Make your matchmaking process the most distinctive selling point of your product. There are dating apps that match users according to their geographical location (Tinder) or your preferred bars or restaurants (Dine) and whether you’re with friends from the same area (Hinge), and so on.
If you go for basic filters or more complex algorithmic systems, make it unique and don’t focus on creating a Tinder alternative.
4 – Satisfy user’s basic needs
Apart from the unique demands of your targeted audience, two requirements are shared by the majority of people who use dating apps, such as security and an intuitive user experience.
Security. There are strange dates, and there could be dangers. Your customers want to be reassured when using your program. It includes security measures to safeguard personal information and information and security checks on the users.
For instance, Her, a dating app specifically designed for lesbians, performs an in-depth security check through Facebook to verify that members are women. In addition to this, the app also gathers data from other social media accounts created using similar email addresses, like Twitter and LinkedIn.
5 – Monetize the App
The monthly income of Match.com totals $2.59 million. What can you do to earn money by dating online?
The reality is that it’s challenging and demanding to make money from an app that allows for dating. The majority of people don’t view online dating seriously enough to put their cash into it. Let’s examine the methods you can make money from your application.